Jon Ostler, technical director for First Rate, an Auckland based search engine marketing specialist knows all about generating business through the web. His team works with clients to maximise the performance on online marketing campaigns – campaigns that can often be up and running and returning measurable sales in a matter of hours.
Source: Clickz
There’s no loyalty from shoppers who buy only from the lowest-price provider. The moment a competitor lowers its price below yours, the customer leaves. There’s such cost and effort associated with acquiring customers that in many service industries, customers only become profitable in the relationship’s second or third year.
Source: emarketer.com
According to a recent report from CyberSource (a major online payment supplier), the more payment methods offered by e-commerce Web sites in North America, the higher the sales conversion. Specifically, they found e-commerce Web sites offering four or more payment methods get, on average, sales conversion rates of 72%. Web sites offering three payment methods receive conversion rates of 71% — 20% higher than those Web sites offering just one payment method.
Source: Clickz
Google is at work developing a desktop application designed to search personal computer hard drives, according to a report in today’s New York Times. Citing “several people with knowledge of the company’s plans,” the article says Google has been working on the project, code-named Puffin, for about a year. It also says the new software will be offered as a free download, raising the possibility it could be supported by advertising – as are most of Google’s consumer search tools.
Source: emarketer.com
Online ad revenues in the US totaled $2.3 billion in the first quarter of 2004, the highest quarterly total since the companies began tracking the metric in 1996. Aside from the last quarter of 2003, online ad revenues had not surpassed $2 billion since 2000.
Return on Investment is an often miss quoted and misunderstood measure of marketing effectiveness. Here we will review the calculation and then explore some interesting implications of the resulting figure.
The calculation itself is very simple Return On Investment = Profit/Investment