Ponsonby-based florist Wild Poppies is on its way to becoming an international franchise, reaping substantial online revenue growth by deploying unique New Zealand-developed technology from local website marketing company, First Rate.
Kerry Bradburn founded Wild Poppies in 1990, and quickly grew the business to five retail stores. Five years later, a changing market saw her make a sea change – to a single retail store and a business largely based around a website.
