eMarketer Report: A Supercharged Blend of Yellow Pages and Direct Mail is a Recent Description of Search Engine Marketing…

Last month we featured the research on what US Retailers deem to be the most effective forms of online marketing. What caught our eye this month was a quote from David Hallerman Senior Analyst for eMarketer in the introduction to the report. David likened Search Engine Marketing to a “Super charged blend of Yellow Pages and direct mail” It’s a great analogy isn’t it? When you consider that if someone is looking for something in the Yellow Pages they’re most definitely in the market for a product or service.