In General
First Rate does more than search engine optimisation
Five years ago, internet marketing via the world wide web meant primarily finding ways to make the underlying HTML of a website best match the expectations of the leading search engine, which at that time was AltaVista.
How things have changed; selling via the web has crashed and risen again since then. As well as that, AltaVista has been eclipsed by newer technology, exemplified (for now) by Google.
Unlike other research firms, which present only their own proprietary findings, eMarketer aggregates e-business data from over 1,500 sources worldwide. The company’s research and analyst teams filter and organize this information, and provide concise analysis around it, helping business executives, government officials and others make better, more informed decisions.