2004 | First Digital

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In General

Online Retailers Have Less Time To Persuade

Sourced from eMarketer

A new report by DoubleClick reveals a mixed picture of the state of B2C e-commerce in Q3 2004.

One definite bright spot was the increased use of on-site search by consumers in the purchasing process. DoubleClick found that 9.3% of all sales came through an on-site search function, compared to 6.3% in Q3 2003. The average order amount purchased through an on-site search of an e-commerce Web site rose to reach $126 last quarter, up from $111 the previous quarter and $100 one year before. Through there have been some quarter-to-quarter declines, the overall trend since Q2 2003 has been a significant increase in the average order amount. Year-to-year, the value of an average on-site search-related order increased 26%. However, the overall average order value still sits a bit higher at $146 and the average search-related conversion rate, 2.1%, is lower than the overall rate of 4.6%.

In General

Managing the Firehose of Real-Time Information

Sourced from Search

DayRSS feeds, search alerts and other information monitoring technologies are great, but often end up providing too much of a good thing. PubSub is a “matching engine” that offers a promising new way to keep up to date while alleviating information overload.

In Search Engine Optimisation (SEO)

Practice What You Search

Sourced from Clickz

If search is the Web’s killer app, why are marketers so lousy at applying the fundamentals of consumer-friendly search in their own backyards?

The other day, after being seduced by a promotional poster touting McDonald’s new salads, I visited the restaurant’s ostensibly “new and improved” Web site. Slightly panicked over having just turned 40, I couldn’t resist the urge to harvest nutritional facts and typed “salad” into the sites search engine.

In General

Batten Down Hatches For Google Hurricane

Sourced from e-consultancy

There you were minding your own business when, WHAM. The tornado hit, the roof came off and you were left sitting in a call-centre queue waiting to file your compensation claim from a make-shift shelter in a school hall.

In Search Engine Marketing (PPC)

Local Search: Missing Pieces Falling Into Place

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In Search Engine Marketing (PPC)

New Markets Open, Aussie Partners Added

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In Search Engine Marketing (PPC)

Search Marketing Beyond Google and Overture

Sourced from Search Day

When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller “Tier Two” search engines that offer compelling PPC opportunities.

Google’s network currently holds about 53% of the paid listings distribution on the Web, said Peter Hershberg, Managing Partner of Reprise Media, while Overture’s networks holds 45%. That leaves only a fractional remainder, which is split between hundreds of Tier Two providers.

In General

Microsoft Unveils its New Search Engine – At Last

Sourced from SearchDay

After months of speculation and two “preview” releases, Microsoft has taken the wraps off of its new MSN search engine, the first major competitor to join the big leagues of web search in nearly a year.

The new engine, available at beta.search.msn.com is an algorithmic search engine built from scratch by Microsoft engineers. “This is our new engine that we’ve built from the ground up,” said Justin Osmer, product manager for MSN Search. Released in beta form, it’s expected to replace Yahoo search results still in place at MSN sometime later this year or early next year.

In General

Shopping Search Week 2004!

Sourced from Search Engine Watch

Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike. This week we take a look at what’s new and improved in shopping and product comparison search engines.

In General

Mozilla Firefox: The Searcher’s Browser

Firefox has emerged as the first browser in years to seriously challenge Internet Explorer-with good reason. Firefox has superior security and anti-scumware features, it works on Windows, Linux, MacOS X and other operating systems, and it’s free.

Best of all, Firefox offers lots of goodies for searchers, with a built-in basic Google search toolbar, as well as dozens of free extensions created by an active open-source developer community.

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