Keeping Tabs On Your Web Traffic

As the media space becomes more complex the ability for advertisers to track consumer behaviour keeps on growing.

Auckland-based internet marketing company First Rate has developed the latest new tool for advertisers that might actually provide some useful information.

The company is set to launch Media Tracker, which it says will enable clients to gain a clearer picture of their return on investment by answering two basic questions: where did internet traffic come from and what action resulted from it?