Online advertising for targeted campaigns
Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
-1
archive,category,category-email-marketing,category-87,select-core-1.6.1,pitch-child-child-theme-ver-1.2.1,pitch-theme-ver-3.8,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.11.0,vc_responsive
Email Advertising
What Is Email Advertising?
Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site’s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.
Ads have traditionally been text editorials but with the adoption of HTML email clients’ banners and forms can now be supported in email advertising.
Email Marketing – Further Information
Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.
Email Marketing
Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts.
What Is Email Marketing?
Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.
Outlook 2007 change sends HTML email back to the future, for better and worse
Sourced from arstechnica.com
By Jeremy Reimer | Published: January 15, 2007 – 10:53AM CT
A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique.
The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud?
MySpace sues email marketer for ’spam’ messages
Sourced from nzherald.co.nz
News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts.
Hefty fine for spammer who sent 75m emails
Sourced from smh.com.au
A Perth-based company has been fined $5.5 million for sending millions of unsolicited emails, with a judge labelling the spam annoying, costly to combat, and a threat to the internet.
It is the first time an Australian company has been fined under the the federal government’s spam laws, introduced in April 2004.
Saucy email spreads like wildfire
Sourced From smh.com.au
A salacious email inviting a female lawyer to no-strings sex has spread like wildfire to countless inboxes worldwide.
The email was penned by law clerk Craig Dale, and sent last week to female lawyer Azadeh Bashari.
They work for separate law firms in New Zealand and it is unclear how they met.
The First 48 Hours Are Critical
Sourced from Email Marketing
That’s when the vast majority (80%) of those who would open your email newsletter will actually open it, according to the results of our recent study. What’s more, 95% of people who read your message do so within six days of your mailing.