Presentation: How to Plan & Implement a Paid Search Campaign

Paid Search CampaignsThis presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.

Find out how to:

  • Define your campaign objectives
  • Measure success
  • Define your keyword and ad groups
  • Generate keyword lists
  • Generate creative that works
  • Produce landing pages and conversion
  • Optimise your campaign

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