First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

Gadget ads are non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the past. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

First Rate is excited to be a part of the development of new Gadgets and believes that they present a highly attractive and flexible proposition for advertisers, offering strong user engagement and a number of targeting options. Andy Taylor, Sales and Marketing Director for First Rate says” First Rate is already Google’s largest agency in New Zealand, we are committed to providing our clients targeted advertising opportunities that provide a direct ROI on marketing spend, Google Gadgets is another exciting application that allows us to build upon our current online offering”.