SEO is most often seen as a direct conversion channel however, it can play an important role in closing the loop in an integrated marketing campaign and can make a strong contribution to branding.

Mark Baartse, Consulting Director at First Rate will be presenting an interactive workshop at the upcoming iStrategy Melbourne Conference for CMOs, MDs and CEOs wanting to understand the link between SEO & branding.

Key Takeaways:

  • See the interaction between SEO and other channels
  • Find out how SEO contributes to your branding efforts
  • Learn more about the connection between SEO and social media

WORKSHOP 3:

SEO as Part of an Integrated Marketing Campaign

SPEAKER:

Mark Baartse, Consulting Director, First Rate

TIME & DATE:

Tuesday 17th May, 14:15 – 15:45

LOCATION:

Melbourne Cricket Ground

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www.istrategyconference.com