Jon Ostler, founder and Managing Director of First Rate, will be speaking at this month’s Search Engine Room Conference in Sydney. Search Engine Room is the largest search engine marketing and optimisation event in Australia and this year will be their biggest conference ever with over 50 expert speakers from Australia, New Zealand and the US.

Jon will be speaking on the following topics:

Linking: Now, this is where SEO can get really interesting – and contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second guess the search engines. This session will combine issues with practicalities.

SEO Strategies for Data-Rich Websites: Have you got a large website that gets bigger and more difficult to manage, let alone optimise, with each passing day? Then this is the session for you from a speaker who looks after some of Australasia’s biggest sites.

Search Engine Room is on from 20-21 March 2007 at the Dockside Convention Centre in Sydney.

You can find out more about the speakers and workshops at