Search Engine Room in Sydney on October 7 features a compelling program packed with great topics and speakers.
Jon Ostler, Founder of First Rate, will be presenting on
Linking – Walking a Fine Line. This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This session will combine issues with practicalities.
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You can also meet others from the First Rate team at our expo stand.
Search Engine Room @ Dockside, Sydney, October 7
Search And Beyond. We take to the streets with a video camera and mike to find out what the public really thinks of their search experience. This session will also provide first-hand insights into search behaviour.
– Consumer interviews by Search Engine Room Director, Martin Kelly
The Search Economy. Australian businesses last year spent more than more than $400m last year on search engine marketing. Around 90% went to a single company – Google. Get the latest here on the continuing evolution of Australia’s growing search economy.
– Foad Fadaghi, Technology Editor, Business Review Weekly
Search: How What Where When. This session examines consumer search trends and habits, including the findings from a tracking survey involving 1000 Australians, that will help you plan SEO and SEM strategies.
– Michael Walmsley, GM – Competitive Intelligence and Search Marketing, Hitwise
– Jonathan Sinton, Strategy Director, Research International
– Marcelo Silva General Manager, Outrider Australia
Testing, Testing, 123. Did you know there’s a precise way to learn how to make your website more effective? No guesswork, no surveys and no focus groups. This session looks at integrating Search Marketing with Landing Page Optimisation. Learn about the two most popular Multivariate Testing tools, Omniture Test and Target and Google Website Optimiser during a practical software comparison and road test.
– Nathan Stewart, Managing Director. Alkemi
Forget About Rank, Forget About Traffic – Show Me The Money! It’s easy to get turned on by volume (size does matter?) or getting to the top of Google. But, as in life, quality is really where it’s at. The point being, you want visitors to become customers, not fleeting acquaintances.
– Jim Stewart, Director, StewArtMedia.biz
Your Search Traffic Sucks – A Practical Guide to Find Out Why and What To Do About It. The game is changing, fast. Higher search costs mean numbers are no longer enough. You need to be getting customers not tyre-kickers.
– Rod Jacka, Managing Director, Panalysis
SEO For Corporate Websites. The saying -‘Different strokes for different folks’ – also applies to websites. They all require specific SEO strategies. Find out what SEO tactics work best for big company sites while gaining an insight into conversion metrics.
– Ash Nallawalla, Traffic Manager, Yellow Online
Case Study – Hotels Combined. This session could be sub-titled: Gaining Traction In A Crowded Marketplace. Hotels Combined was launched 18 months ago into the intensely competitive accommodation vertical with what has proven to be an extremely effective SEO and SEM strategy. Find out how they did it.
– Yury Shar, Director, Hotels Combined
First Person: Building Website Traffic, Brand and Community. Our next speaker is probably Australia’s best-known blogger. He has created an online business community that receives serious traffic and heavy user involvement. This session will discuss techniques websites can deploy to build online profile, traffic and community.
– Darren Rowse, ProBlogger
Yahoo! Why Bother? A harsh but relevant question. Yahoo! has scant search market share, so what’s the point in spending time and effort advertise and rank when most of the action is elsewhere? The same could be asked of MSN-owned Live Search, which has an even smaller footprint. Opinions vary. Get some views here.
Website Usability for Search Engines. Build a website that the search engines love. This session outlines key components of search-friendly websites (and some that are not so amenable) from two of Australia’s most passionate Web Usability experts.
– Cheryl Lead and Scott Gledhill, Co-Founders, Molt:n Digital
Search And The Online Marketing Budget. There are two issues at play here. One, pay per click inflation is devaluing search budget allocations. Two, there’s the question of what proportion of the total online budget should search take?
– Susan Zabeti, Director, GroupM Search Australia
Linking – Walking a Fine Line. This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This session will combine issues with practicalities.
– Jon Ostler, Founder, First Rate
Content Is King (aka Links are Over-Rated). Sure, many in the search game are somewhat, um, obsessed with links but there are others, such as Gary Ng, who reckon they’re over-rated and that smart content, and lots of it, is the way to go. Session covers content strategy.
– Gary Ng, Director, e-Web Marketing
Online PR – SEO for The Media Age. There are enormous SEO and search engine profile opportunities for companies that embrace Online PR. Session includes overview, tactics and case studies.
– Lesley White, Head – Consumer Digital, Network PR
Universal Search – A Great Opportunity … Use It To Your Advantage. The title says it all. This session includes an overview from Google on Universal Search followed by tips on how to optimise its various elements to improve search visibility.
– Justin Baird, Product Specialist, Google
– Chris Thomas, General Manager, Reseo.com