Thursday July 3
SEARCH ENGINE BOOTCAMP – AUCKLAND
9:35 Fundamentals of Paid Search, Jon Ostler – First Rate
Jon Ostler and Dave Underwood will be speaking at the Search Engine Bootcamp, a one-day Search Engine Marketing seminar, designed to maximise knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.
All Search Engine Bootcamp Speakers are seasoned Search Marketing veterans from the Australian Search Industry so they know their stuff.
Search Engine Bootcamp is divided into a series of four obstacle courses covering all the important SEO and PPC topics. Each course been designed to cover one important topic that has a bearing on both SEO and PPC. Key topics are then followed on by a separate topic on SEO and then a topic on PPC.
Key Topics related to both SEO and PPC
* Search Terms – Search term or Keyword research, hierarchy and selection
* Creative – Copy writing for search engines and content development + writing killer ad copy
* Landing pages – optimisation and management
* Conversion analysis – Tools for tracking and reporting your search activity + success
SEO/Organic Search Topics
* How to improve your page rank with search engine friendly web design.
* Writing good copy for search engines.
* Linking strategies.
* Usability & SEO – New Topic.
Pay per click Topics
* Creative management, writing effective ad copy creating relevant ad groups.
* PPC “Search Quality” Scoring, how does this effect my CPC? New Topic
* Local search, do I need it and if so how do I implement it?