First Rate is one of the exhibitors at Search Engine Boot-Camp 2009 in Auckland. I started the day off with my presentation on search phrase research for PPC and SEO, which you can download here: Search Phrase Research.


The 1-day conference is covering a range of topics including analytics, link building, landing pages, search engine optimisation and social media.

Auckland Search Engine Boot Camp 2009 – Agenda:

  • Keyword for PPC & SEO
  • Link Building Fundamentals
  • SEO Content Creation
  • Ad copy, Ad Groups & Targeting
  • Building Optimised Landing Pages
  • The Social Media Ecosystem
  • Managing SMM Campaign
  • Tracking Success of Search & Social
  • Twitter Marketing’s essentials
  • How do you make sure Social Media works FOR you!
  • Integrating Search and Social into your Communications Mix

Lunch looks good – and the afternoon presentations on Social Media are just about starting!

Download First Rate’s Search Engine Boot-Camp 2009 presentation on: Search Phrase Research.

Update 5.20pm: The Twittersphere is Buzzing

Having just returned to my desk at the office, I have noticed that@audaciousgloop, @kalena and @nzbase are doing some serious tweeting for #sebc. Great to see this happening – the afternoon theme for the conference was “social media”, after all 😉