Website Marketing and Sales: Build it and they will come right?
Arghh…eventually, depends how long you want to wait before the sales manager, financial controller, directors or shareholders start asking ‘uncomfortable’ questions about the ‘talked-up’ benefits of a website presence or the return on this seemingly nebulous investment.
So, how do you get visitors to your website in the first place and then make them ‘stick’ around long enough to get interested in what your software and/or services can do for them? And how do you translate what you’re doing into numbers your financial controller, directors or shareholders understand?
Topic: GROWING YOUR ONLINE BUSINESS: ‘How to proactively market your website and leverage it as a sales lead generator’
You are invited to the next networking dinner event with guest speaker Mr. Jon Ostler, founder of First Rate. Jon will present an informative overview of how and why you should be leveraging your website as a sales lead generator for your sales people.
***This is a must attend event for software marketers***
Specifically, Jon will talk about how Google ranks your site, why Search Engine Marketing and optimization should be a strategic part of your marketing mix and what the difference is, why the visitors to your site are qualified leads and how telling them what they need to know converts them into customers and how you can track and measure your sites performance so you don’t squirm when your number-oriented stakeholders ‘put you on the spot’.
Mr. Jon Ostler – Bio
After advising many of the UK’s top defence companies and agencies on classified projects, Jon retired from military intelligence to put his skills to work on the worldwide web. Since arriving in New Zealand in 1998, he has helped many businesses succeed online, acting as an independent internet consultant.
Jon founded First Rate in 2001, in response to the emerging demand among businesses for a measurable return on their website investment.
First Rates clients include Yellow Pages, Netcheck, Barfoot and Thompson and Tourism Holdings.
***This will be a well attended event so it’s strongly suggested that you pay online to secure your place. This also ensures that the queue at the door does not delay dinner and the evenings proceedings***
PLACE: Romfords at Tamaki Yacht Club
ADDRESS: 30 Tamaki Drive, Mission Bay
TIME & DATE: 6 – 9pmish Tuesday 12 July 2005