The final Jericho Brainy Breakfast for 2004 is your opportunity to ask a panel of New Zealand’s leading online experts the tough questions on what makes a website and online strategy successful.

WHEN: Tuesday 30 November 2004
WHERE: Hyatt Regency, Cnr of Waterloo Quadrant & Princes Street, Auckland
TIME: 7.00am registration & breakfast for a prompt 7.30am start

So what are the hallmarks of great content and how do you know you’re achieving conversion success? Think of your most difficult online marketing challenges and put them to the experts:

  • On Design & Usability
    CHE TAMAHORI, co-founder and creative director of Shift, a company that solely focuses on all the elements of website design.
  • On Site Business Strategy & Conversion Metrics
    JON OSTLER, founder and technical director of online marketing and search optimisation firm First Rate plus architect of the media centric website measurement system MediaTracker.
  • On Copy That Inspires
    KEN GRACE, creative director, Grace Marketing
  • On Understanding Market Opportunities
    MARK OTTAWAY, Managing Director, Nielsen//NetRatings