Optimizely.com has released their Q2 2015 Benchmark Report – a comprehensive report on how A/B and multivariate testing has changed the way companies create ideal experiences for their customers. If you have questions around Conversion Optimization, this report will give good insights.
Conversion Optimization / Experience Optimisation is a fast-growing area of expertise, and is being adopted and resourced as a competitive advantage for marketing, growth, product and engineering-focused organizations around the world. Optimizely.com surveyed digital channel owners to uncover just how they think about and allocate resources towards their programs.
This benchmark report answers questions like:
- How often do teams optimizing run A/B and multivariate tests?
- What are the top benefits that optimization programs are seeing?
- How do optimization teams manage their experiment process?
BONUS Download: Charts from the Optimization Benchmark to use in your next presentation to your team, client, or executive!