Online marketing case study - Bookabin SEO

Hartford Technologies is a global specialist in online booking of refuse disposal services. Its online booking engine offers consumers value for money by offering the lowest available price for refuse disposal services.

First Rate was contracted by Hartford to assist with increasing website visitors and online sales in key markets, including the USA where they operate as Search engine optimisation was chosen as a primary vehicle to accomplish objectives.

First Rate undertook extensive key phrase research to understand the market and recommended on-page changes to target valuable search terms. At the same time the website’s external link profile was reviewed, opportunities were identified and a linking strategy put in place.

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